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Group Marketing Manager

Job Location: Poole

Company: ICB Group

Role Details

We are one of the UK's leading suppliers of Waterproofing solutions, predominantly for flat roofs and we are looking for a passionate and experienced Marketing Manager to join our team in Poole, Dorset.  

This is a permanent position, salary DOE. 

Working hours: 39 hours per week, Monday - Thursday 8.30am - 4.30pm / Fri 9.00am - 4.00pm

Key Responsibilities

• Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth in line with company objectives.
• Coordinate Integrated Marketing Campaigns: Supervise the execution of multi-channel marketing campaigns across digital, social media, email, and traditional channels to ensure consistent messaging and brand positioning.
• Lead Marketing Team: Manage and guide a team of Technical Support and marketing professionals, fostering collaboration and providing support to achieve sales and departmental goals effectively.
• Design Compelling Marketing Materials: Conceptualise and produce impactful marketing materials for exhibitions, press releases, and online promotions to enhance brand visibility and leave a lasting impression.
• Manage CRM Database: Maintain and optimise a robust Customer Relationship Management (CRM) database to improve customer relationship management and drive repeat business.
• Drive Social Media Engagement: Execute successful social media campaigns to engage target audiences and enhance brand presence.
• Plan and Execute Events for Lead Generation: Organise industry events to create networking opportunities and generate new leads to support business growth.
• Optimise Digital Presence: Manage website development, oversee content updates, and optimise Pay-Per-Click (PPC) campaigns and SEO strategies to increase online traffic and improve conversion rates.
• AI Integration: Incorporate AI platforms to leverage cutting-edge technology, enhancing marketing efficiency and effectiveness.
• Financial Management: Strategically plan, oversee, and execute the budget for advertising and promotions, aligning expenditures with broader business strategies.

Additionally, in fulfilling the above responsibilities, supervise and assist with Sales Support, liaise with clients, architects, surveyors, contractors, and other relevant individuals or organisations associated with promoting ICB and its products and services.

Essential:

• Strategic Thinking: Ability to develop and execute strategic marketing plans in alignment with company objectives.
• Leadership: Strong leadership skills to effectively lead and manage a team of marketing professionals.
• Communication: Excellent written and verbal communication skills for conveying ideas clearly and effectively.
• Creativity: Strong creative skills to design impactful marketing materials and campaigns.
• Analytical Skills: Proficiency in analysing data and interpreting metrics to measure the effectiveness of marketing efforts.
• Digital Marketing Expertise: In-depth understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and website optimisation.
• Project Management: Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
• Collaboration: Proven ability to collaborate cross-functionally with other departments and external stakeholders.
• Customer Focus: Understanding customer needs and preferences to develop targeted marketing strategies.
• Adaptability: Flexibility to adapt to changes in the market and industry trends.
• Knowledge of marketing software such as Adobe InDesign, Canva, Spotler and Photoshop

Desirable:

• Experience with CRM Systems: Familiarity with Customer Relationship Management (CRM) software for managing customer interactions and data.
• Event Planning Experience: Experience in planning and executing industry events to generate leads and enhance brand visibility.
• Budget Management: Experience in strategic budget planning and management for advertising and promotions.
• Knowledge of AI and Marketing Automation: Understanding of AI platforms and marketing automation tools to streamline marketing processes and improve efficiency.
• Industry Knowledge: Familiarity with the construction/roofing industry and market trends relevant to the company's products or services.
• Public Relations Skills: Experience in managing press releases and media relations to enhance brand reputation.
• Content Marketing Skills: Ability to develop engaging and relevant content for various marketing channels.

In return, we are offering the successful candidate an attractive salary, 25 days annual leave, inclusive of a shut down for the Christmas period, plus bank holidays.

We also offer a generous pension scheme, private healthcare, and a discretionary bonus.

Furthermore, we are committed to promoting employee advancement, learning and growth, therefore there will be an abundance of supported training opportunities.

If you are a dedicated and hardworking individual and feel this is the opportunity for you, ‘Apply Now’ and we will be in touch!

We are committed to a policy of equal opportunity. 

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